Persuasive Content

So much for the content and our audience - what about the reader? It's easy to get advice on the content, the tools you should use, the right title, how to leverage the social web, SEO to drive traffic to your site.. etc etc. But... a visitor is not a reader, web analytics will tell you how many people arrived at the site, but statistics say that 2/10 visitors won't get much further than that catchy title of yours. In this post, I think about the reader - the one that hangs in there and wants to read your content. [ read more ]

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I'd develop this into a fuller blog post. - How do Content Management Systems help with today's green IT strategies?  In a break to my recent focus on my experience with the Social Web.... it's back the the CMS.  [ read more ]

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? [ read more ]

At some point I need to reconnect with the rest of my life - I realised this as I flicked open "Dreaming in Code", after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) - maybe Dreaming in Code wasn't the best antidote and I need to start thinking about something else.  [ read more ]