Persuasive Content

The perennial "what is a CMS" debate broke out this week, with a fairly innocuous tweet from Dirk Shaw, "I am sorry but wordpress is hardly a web content management system." that many of our CMS community waded into and included this post on CMS Myth arguing in favour and just about everyone arguing against... and crikey I might  not be standing next to my on-line friends on this - now Dirk knows what he's talking about, as a Vignette alumnus and blogger, maybe the key to the phrase he used is the word 'hardly' - could I suggest we should say 'barely''? [ read more ]

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I've tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community – I say “we took” but @janusboye certainly had a hand in igniting it. [ read more ]

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the end of last year - the decade - that there was a new CMS blogging trend and it's for talking about trends, the CMS blogosphere was alive with predictions. All worthy of comment and I thought maybe I can chuck in some thoughts of my own. [ read more ]

I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the holidays.... hmmm... [ read more ]

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I'd been contributing to the 'back channel' through Twitter (#gilbaneboston) I thought I'd expand on some of the those thoughts. First observation is a personal one - this was the first event  that I'd been to where there were a lot of people that know me through this blog or twitter - and initially it was slightly unnerving having people leap straight into conversation with me and thank you to everyone that did. Then there was the flip side - of scanning the room (or the bar!) feeling that "I'm sure I know that guy/girl" and then trying to spot who was who from their twitter avatars, scrolling through hundreds of Twitter profiles on my Blackberry (and of colleagues joining in). The place was packed with people I follow and that follow me, Tweetdeck had sprung to life. I'm not naturally a stroll up to everyone and say "Hi" kind of chap - so I didn't speak to all of them - but it was a pleasure to meet the ones I finally did. [ read more ]

As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action - but as a blogger on this sort of thing, let alone as a WCM vendor it would be rude to ignore the wealth of great points this process threw up. As Jon crowd sourced his presentation content, seemingly every element of a CMS procurement and project got a mention. [ read more ]

Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post - in an hour. There was no pre-determined title, no prep, just a blank bit of virtual paper and half a dozen scribblers… [ read more ]

Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but to develop insights and recommendations from the data – something that when I am talking about web engagement I have referred to as ‘actionable insight’ and it’s about more than pretty graphs. [ read more ]