Content Marketing

Care to Be Shared? 6 Questions to Ask Of Your Content

Care to Be Shared? 6 Questions to Ask Of Your Content

I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to  a common sense list of questions that I think content marketers should ask of their content, especially if they hope will be shared. So, I thought I’d share that list here (if only so that I had it to hand!). The list comes from a survey that…

Content Marketing: Just Sizzle, Flash, And Occasional Splash?

Content Marketing: Just Sizzle, Flash, And Occasional Splash?

The use of the Internet as a platform for customer engagement is maturing within organizations; it is no longer the preserve of the technologically gifted. As the Internet has moved from a technical, tasked-based function up the corporate agenda, we are seeing distinct business disciplines and best practices being defined. Web governance, content strategy, and content marketing are all examples of “things that people have been doing for ages,” and they are now coalescing into…

If You Love Your Content, Set it Free!

If You Love Your Content, Set it Free!

I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbor, with my favored mobile device in hand, I am indulging myself in a long overdue catch-up with my RSS feeds on a fine Saturday morning. Contented as I flick through the wisdom of the bloggers I have chosen to follow. But wait… I have had to…