Content Strategy

Workflow – The Unlikely Revolutionary in the Democratization of Content Contribution?

Workflow – The Unlikely Revolutionary in the Democratization of Content Contribution?

When organizations deploy content management systems, one of the business objectives that is often cited for the new system is to broaden the number of content authors. You’ll hear reference to marketers and communicators becoming more autonomous, the removal of IT bottlenecks or reducing the dependency on external agencies – and I refer to this as the democratization of content contribution. Over my 15 year career in web content management, I have heard this at…

A Nine Discipline Content Strategy Maturity or Readiness Model

A Nine Discipline Content Strategy Maturity or Readiness Model

When working with our clients in helping to develop content strategies, I am often asked at some point during the initial discovery or assessment phase “how are we doing?”.Human nature dictates that people are naturally curious if their problems or processes are normal – and if not – how far from normal they are. Then once we get to the recommendations stage of an engagement, clients are often wondering what to do first, or where to…

The 4 P’s of your Content Marketing Strategy: People, People, People, People

The 4 P’s of your Content Marketing Strategy: People, People, People, People

I think we can agree that we’ve moved past the notion that organizations need to create content. Mention content marketing to a CMO in an organization large or small and you don’t need to put together a slide deck to make the case for a strategy, they want know how soon we can start. The challenge today is not just about fulfilling the digital consumer’s need for relevant, personalized content, but that the pendulum has…