Persuasive Content

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I'd been contributing to the 'back channel' through Twitter (#gilbaneboston) I thought I'd expand on some of the those thoughts. First observation is a personal one - this was the first event  that I'd been to where there were a lot of people that know me through this blog or twitter - and initially it was slightly unnerving having people leap straight into conversation with me and thank you to everyone that did. Then there was the flip side - of scanning the room (or the bar!) feeling that "I'm sure I know that guy/girl" and then trying to spot who was who from their twitter avatars, scrolling through hundreds of Twitter profiles on my Blackberry (and of colleagues joining in). The place was packed with people I follow and that follow me, Tweetdeck had sprung to life. I'm not naturally a stroll up to everyone and say "Hi" kind of chap - so I didn't speak to all of them - but it was a pleasure to meet the ones I finally did. [ read more ]

This week I was asked to speak the Triple i conference aimed predominately at CIO's, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk about website proliferation; a subject that one would have thought had been pretty much covered by many who would have gone before me on this. But, it's still a business pain that is capturing the attention of the information and IT leaders. [ read more ]

I was asked to present at the Information Management Solutions (IMS) show this week in London and the topic we wanted to focus on was the initial stages of a WCMS project and my marketing colleague struck on the catchy title of "Seven Deadly Sins". The focus of my presentation was on setting good foundations for a project in the procurement phase, with good requirements, of involving the business and demonstrating delivery. The catchy title must have worked as we had a great attendance, with people standing at the back of the room and in the aisles. We're going to turn this into a white paper, which I'll post a link to on this blog and I'll probably be revisiting this presentation in the future.