Persuasive Content

I was asked to present at the Information Management Solutions (IMS) show this week in London and the topic we wanted to focus on was the initial stages of a WCMS project and my marketing colleague struck on the catchy title of “Seven Deadly Sins”.

The focus of my presentation was on setting good foundations for a project in the procurement phase, with good requirements, of involving the business and demonstrating delivery.

The catchy title must have worked as we had a great attendance, with people standing at the back of the room and in the aisles.

We’re going to turn this into a white paper, which I’ll post a link to on this blog and I’ll probably be revisiting this presentation in the future.