Persuasive Content

The perennial "what is a CMS" debate broke out this week, with a fairly innocuous tweet from Dirk Shaw, "I am sorry but wordpress is hardly a web content management system." that many of our CMS community waded into and included this post on CMS Myth arguing in favour and just about everyone arguing against... and crikey I might  not be standing next to my on-line friends on this - now Dirk knows what he's talking about, as a Vignette alumnus and blogger, maybe the key to the phrase he used is the word 'hardly' - could I suggest we should say 'barely''? [ read more ]

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the end of last year - the decade - that there was a new CMS blogging trend and it's for talking about trends, the CMS blogosphere was alive with predictions. All worthy of comment and I thought maybe I can chuck in some thoughts of my own. [ read more ]

I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the holidays.... hmmm... [ read more ]

As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action - but as a blogger on this sort of thing, let alone as a WCM vendor it would be rude to ignore the wealth of great points this process threw up. As Jon crowd sourced his presentation content, seemingly every element of a CMS procurement and project got a mention. [ read more ]

Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post - in an hour. There was no pre-determined title, no prep, just a blank bit of virtual paper and half a dozen scribblers… [ read more ]

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I've only spent a few hours with Google's latest offerings, SideWiki and Wave, but I have the feeling of being in a privileged walled garden, rather than on the crest of a mainstream wave. Why does is it feel like that? [ read more ]

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy  and mandating the policy around which government must adhere to. It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen touches the government, (each of which I would love to have explored for longer than we had) and an interesting mix of mandatory policy, education and technical enablement that his department are driving. [ read more ]

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about people. Is that too predictable, does this mean I am going to wang on about ease of use? [ read more ]