Persuasive Content

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the end of last year - the decade - that there was a new CMS blogging trend and it's for talking about trends, the CMS blogosphere was alive with predictions. All worthy of comment and I thought maybe I can chuck in some thoughts of my own. [ read more ]

Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but to develop insights and recommendations from the data – something that when I am talking about web engagement I have referred to as ‘actionable insight’ and it’s about more than pretty graphs. [ read more ]

I smiled at this the other day -"Software Developers: The New Rock Stars of Marketing" - it comes from the article  'Out of the Box' published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up on the kitchen noticeboard in our Bristol office and that phrase is highlighted (can someone explain why developers always sit nearest the kitchen?). So has the geek inherited the earth? Well, marketing anyway... [ read more ]

I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do mean with the help of various members of our marketing team - @karengibbons, @bob_barker and @lindajvetter  - but none the less, sitting on my desk, fresh from the printers is The Little Book of Web Engagement. It's  88 pages of tips, ideas, quotes and anecdotes on the what, how, why and who of putting your website into the front line of customer engagement. [ read more ]